Ron XL

Client: Industrias Licoreras de Guatemala s.a.
Brand: Ron XL
Year: 2012
Project: Win an Audi A4
Form Field: Mobile Keywords, SMS text marketing,
Campaign Location: Guatemala.

Challenge:
Conduct a promotion in which it could effectively save the codes that appear in scratchable which came in different presentations of Ron XL and that could be sent via SMS to participate in the final drawing of an Audi A4 and at the same time could receive instant prizes.

Target:
Position the brand in the consumer via a dynamic setting incentives and attractive ways to buy the product in supermarkets, Convenience stores, nightclubs and bars.

Results:
Over 35K participants took part in this promotion, which was obtained by 20% of the total redemption codes issued for promotio