Text message marketing is about nuance. It has to be. Mobile phones evoke significant emotions within their owners.
If you are a mobile marketer using text messaging, your successes are based on growing the number of opt-in mobile database members and their engagement. If you upset a user, he or she has the power and right to unsubscribe easily.
Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is to send them messages at the wrong time. Wake them up at 2 a.m. to share a fast food coupon? Unsubscribe. Text me at 4 a.m. with a payment reminder? Unsubscribe.
Mobile is the one channel people can be reached with throughout their day. As you can see in the below chart from Zoken Mobile Insights, text messaging is most effective during business hours (10 a.m.– 8 p.m.), while lifestyle-oriented activities such as apps and Web browsing dominate evening hours.
El complejo ecosistema de los dispositivos móviles es un reto para todo gerente de marcaLeer la nota completa.
Según informe, el papel de los códigos QR en la investigación de productos es mínimaLeer la nota completa.
Los gerentes de marca tienen que escoger cual es la mejor opción de comunicación a través del móvil para sus marcasLeer la nota completa.