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The update to Starbuck’s mobile payment volume was made during a recent call with analysts to discuss the company’s fiscal second quarter financial results.
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While overall mobile payment adoption is moving slowly, this is not the experience for Starbucks, which continues to experience significant growth in the number of customers using smartphones to complete a purchase.
Every week, Starbucks is seeing close to four million mobile payment transactions, up from two million near the end of last year and three million a month ago. Additionally, mobile now accounts for approximately 10 percent of Starbuck’s total U.S. Tender.
El complejo ecosistema de los dispositivos móviles es un reto para todo gerente de marca
Según informe, el papel de los códigos QR en la investigación de productos es mínima
Los gerentes de marca tienen que escoger cual es la mejor opción de comunicación a través del móvil para sus marcas
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