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A key finding from the report is that 50 percent of all mobile users rely on their device at the beginning of the research process. Additionally, one out of three users use their device throughout the entire purchasing process.
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When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from xAd and Telemetrics.
The second "U.S. Mobile Path-to-Purchase Study" found that 54 percent of mobile users consult additional media sources to aid in their purchase decision while 49 percent use a PC as their primary media resource. The results suggest that mobile users are searching earlier and more often for locally-relevant information.
El complejo ecosistema de los dispositivos móviles es un reto para todo gerente de marca
Según informe, el papel de los códigos QR en la investigación de productos es mínima
Los gerentes de marca tienen que escoger cual es la mejor opción de comunicación a través del móvil para sus marcas
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